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I think that this project was my most all-round one, with the most balanced combination of idea generation, development, research and final outcome. Despite this though, I wasn’t able to complete everything I had set out to do. I was well on the way to creating a series of 3-5 different shaped pebbles, each with a different design, when one again time clamped in and I had to prioritize. I was able to fully complete a design worksheet for only one new pebble, I had a second design sheet half done and another sheet with my other shape sketches waiting and ready to go. As I already mentioned I did carry this idea through into my point of sale though (for it I used one of my original pebble designs, the half done one and the completely done one).

In terms of time constraints this project is a bit of an odd one. The limited time I had left to create something as my point of sale at the last minute worked really well actually, and I come up with designs quickly and developed them effectively. At the same time though, I think that if I had enough time to finish the other ‘new pebble shape’ designs it would have only further added to the project, wouldn’t have taken anything away since upon completing the design worksheet for one of them I had the formula down and knew how to approach the rest.

About the POS….a excerpt that sums it up nicely, from an earlier post:

The final design is a cross-roads between multiple concepts: pebbles being churned up by the surf, pebbles being ‘poured’ like water (as in version 4), and lastly an Andy Goldsworthy inspired tower of pebbles and watches (similar to his balanced, zen-like sculptures except in this case they are in motion and off balance but the link is definitely there).

I did lots of idea brainstorming, developed my visuals, developed my stylized animal logo, and developed the shapes. And I also managed to do the research in the right order, not backwards or in pieces. As you can see in my blog one of the first things I did was the research which created a nice big stock of ideas and images that padded the way for the rest of the project.

What made this project especially successful I think what the One-Day Project right on the first day. We got so much done, nailed all the key points in a single day and put it together cohesively as if presenting to a client. I wish that we did this more often, I felt like I had a bit of a head start to the project compared to the starting points of the others in this unit.

I think that the final critique for this brief wasn’t all that good, I think that smaller groups make for much more effective  tutorials and crits.

Throughout all the briefs, the entire unit, I really appreciated all the great support and feedback I got from the tutors…it really made me push myself, my ideas and my designs. At one point Claire pointed out that for these three briefs my final outcomes have a similar textured feel running through them, my style leaking into the designs. I didn’t notice the similarity at all until she pointed it out, I think it’s very neat, and quite nice that I am sticking to a definite style. I think that things like adding the textures come almost automatically to me, it’s something I like to do so I’m not surprised that I failed to notice the link when it seemed so natural to begin with.


Point of Sale

This show the development from start to finish of my point of sale designs. The initial designs start at the top and develop downwards. I cheated a bit and used 3 pebbles even though I only have the central one properly planned out through worksheets. But, the whole point behind my point of sale was to show the that the cases come in different sizes, colours and designs! So technically the Point of Sale designs fit in perfectly with my good intentions, though I wasn’t able to realize them all due to time constraints.

Version 1

Version 2

Version 3

Version 4

Version 5

Version 6

Version 7

(The Final Design)

Print Specs:

Chromo paper (coated on only one side – front)

full colour page print


3 mm bleed

150 gsm

Just showed all the POS designs to Neil real quick to get some input, I’ve just been staring at them so long that it’s a bit hard to decide. I do like this design especially though I wasn’t sure why. My main dilemma was which angle for the ‘animal, the pebble collection’ works the best. Neil pointed out that this design works the best because of the ‘S’ shape that’s created. I also agree with him that the white wave is better then the dark.

The final design is a cross-roads between multiple concepts: pebbles being churned up by the surf, pebbles being ‘poured’ like water (as in version 4), and lastly an Andy Goldsworthy inspired tower of pebbles and watches (similar to his balanced, zen-like sculptures except in this case they are in motion and off balance but the link is definitely there).

Version 8

Version 9

Version 10

Getting Pebblier….

scanned in hand-drawn sketches from references…

a narrowed down selection of new pebble shapes to explore

This is the first pebble I made from one of the new shapes.

I wanted to have at least 3 pebble shapes, so I started another one, also picked from the sketches. I specifically used the creamand brown color scheme since it seems to be the most popular with everyone…also, the colours are taken directly from Animal’s site so it most definitely fits their look. For this shape I decided to try go all the way and cover all the necessary view points. This ended up taking much longer then I excpected, there was a lot of trial and error, so I had to end my package development here. Nonetheless I think that the first pebble I tried re-doing also turned out well and if I had more time I could get a few more designs in.  BUT, I still had to do Point of Sale!

Pebble Measurements!!!

length: 14 cm

width: 11 cm

height: 9 cm

Yesterday (Thursday 20th Nov. 2008) –

  • saw Sally first thing in the morning to ask about a potential deadline extension since I realized that I had underestimated how much I had left and it just wasn’t going to work. I had tried talking to her twice before about it but she wasn’t available, so I just decided to give it a go and try finish it because I really wanted to get the project over with so that it wouldn’t overlap with the next project. I have been ill on and off multiple times which created gaps here and there and put me behind on some parts of the project. In the end I did manage to get it pushed forward to next Tuesday 12:00. Thank you so much Sally!!!
  • Neil announced that we get the new brief next Thursday and should maybe start doing some research and thinking about the site design (I’ve actually been collecting research already for this project, so it’s nice that I have a bit of a head start on the next unit, esp. since the current one has a belated end).
  • Aaaah! Need to email Neil which D&AD brief I’m doing!
  • and also email Neil the exact dates when I’m leaving for x-mas break.
  • Got feedback from Neil on the new A3 poster designs and pebbler pebble designs….
  • after lunch: got feedback from Claire as well…

Today (Friday 21st Nov. 2008)

  • not a good start…missed the blackboard thing Neil showed everyone because I slept through 2 alarm close and was brutally woken by fire alarms going off since some technicians came around to test them…came in asap to make the most of the rest of the day.
  • cut and cropped the greeting card print outs! Yay! Another thing to tick off my to-do list!
  • took the measurements of  the card
  • Somethings I can still do for the greeting card project:
  1. make a neutral interiro for the existing colourful envelope designs
  2. make a full neutral colored envelope
  3. make a mixed color envelope, exterior being one color, interior being another color.
  4. try printing one of the cards onto the handmade paper the envelopes are out of just to see what they would look like…it might be nice if the card and envelope paper types match…let’s see if it works…
  5. or also try printing the card onto the high quality A5 hp photo paper I have at home!
    • Aim for today: finish up the two final A3 poster versions and get them printed!

    • and another aim: get a good night’s sleep for a change! Being so tired that you sleep through alarm clocks is NOT good!

        New designs based on the feedback from the final critique that the shape wasn’t pebbley enough…

        The first pebble is the original version, which I showed at the crit. The next is more pebbley and  then the last is a compromise between the two. Just showed them to Neil and to my chagrin he actually thinks that the original is more of a pebble then the others (he thought the newer ones looked more like glasses cases)! He showed me some pebble pictures on flickr so I went back to them and just did a few rough sketches of the various shapes. When he was showing me the pictures we came across a few with a lovely almost fractal-esque texture to them and he suggested that it may be nice to try overlay that sort of texture onto my packaging….and also to look at some nice fractals for research. Lastly he reiterrated that I should make the pebbles come in 3-5 different shapes.

        It’s finally gotten through to me, I guess I was just stuck on trying to keep the pebble shapes symmetrical rather then be inspired by the lovely array of nature-created shapes they come in.

        Here is a new design sheet I made based on my chosen pebble (the third one)…

        So….now I’m off to try come up with 3-5 new shapes for pebblier pebbles 🙂

        Friday – 1:30 final crit

        Here are the designs I showed….

        (a new version using the same ripple/water logo, but it’s blown up and covers the entire pebble)

        (another version, this time with the logo around one corner of the pebble)

        (the last design, with the logo spread around the side of the pebble)

        (Measurement & Materials)

        (my version of the animal logotype, two version actually, the ‘i’ is different. A unisex version inspired by the style of my ripple/water logo design)

        (the ripple/water logo and a colour swatch down the side for the available pebble colours)

        Respire Magnetic Inhaler Case

        Glasses Case

        Metal Case—————-71324.html

        – would need to have the soft silicon/polyurethane around the metal.

        Watch cases contact sheet

        Pebble pics contact sheet

        The perfect material!!!!!!

        “Freecom ToughDrive”

        Info from the site:

        Shock protected 2.5″ hard drive from Freecom with 120GB. Built-in USB 2.0 cable. Internal anti-shock mechanism. Withstand falling from 2 meters

        Features :
        Durable, soft silicon cover
        Internal anti-shock mechanism
        Withstand falling from 2 meters
        Integrated USB 2.0 cable
        High quality, slimline design
        Fanless design thus no noise

        Modelmaking said….

        • my Freecom is probably soft polyurethane or soft silicon
        • look up injection molding
        • companies who do it can send you samples
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